Cluster for alternative and local efficiency CALE
CALE association works in two main directions:
1.Economic and social cohesion in the border region Belogradchik - Niš, through initiatives for sustainable economic development in the tourism sector, by: • developing and implementing marketing strategies;• Development of new tourist products for tourism development and promotion of cultural and historical heritage in the border region; • direct interaction with the tourism industry (SME`s), by conducting cross-border debates and development of tourism products and services and the introduction of certified services (ISO-14001).
2. Advertising and awareness campaigns at national and regional level by performing communication mix of media channels to raise awareness among Bulgarian society and the media about different topics including the migratory phenomenon, policies and practices for the integration of third country nationals on the territory of Bulgaria.
Joint promotion and raising the level of awareness of cross-border tourist destination Belogradchik-Niš, as a region with rich opportunities for year-round recreation, with ancient culture, rich in historical and architectural monuments, beautiful and preserved nature and as a destination offering unique traditional food and wine to their guests