1.1 Tourist Attractiveness

Project objective is the improvement of cross-border region Bulgaria - Serbia tourism attractiveness through activities supporting the development of competitive touristic destinations through cooperation, as well as contribution to the diversification of tourist products in the region.

Planned activities: Development of common strategy for tourism promotion and cultural exchange and online culture calendar; Organization of 4 cultural events for tourist attraction; Conducting an internet campaign for tourism attraction; Supply of equipment for improvement of tourism attractiveness in Mediana and Montana - outdoor stage with event equipment will be delivered in Montana, while in Mediana will be delivered equipment for conducting of culture events.

Expected results: Supplied stage and stage equipment required for encouraging and supporting enrichment and diversification of the culture calendar of Montana and Mediana. Conducted online tourist attraction campaign; Organized 2 entertainment tourist attracting events in Mediana and 2 entertainment touris attracting events in Montana. Developed common strategy for tourism promotion and cultural exchange. Online culture calendar with information on upcomming events and tourism promotion.

The overall project objective is to stimulate the sustainable tourism development in the cross-border region,through diversification of tourism attractions and promoting the cultural heritage of Pirdop and Palilula.

The project envisages: creating an interactive exhibition of cultural heritage in Pirdop; delivery of equipment for inteactive exhibition of cultural heritage in Palilula; conducting of a joint conference New perspectives on the tourism potential of local cultural heritage in CB region Pirdop and Palilula in Pirdop; conducting a joint conference Innovative approaches for presenting of tourist attraction in the cross-border region Pirdop and Palilula in Palilula; organizing of a joint cultural festival Folklore traditions: Different Cultures - Common Values in Pirdop and Palilula; Elaboration of a film Cultural heritage of Pirdop and Palilula - preserved through the ages.

The project aims: to establish sustainable partnerships in the cross-border region; to increase tourism attractiveness of the cross-border region Pirdop and Palilula; to facilitate cultural exchange for promotion of the regions potential through organization of joint events; to increase public awareness about the project and source of EU funding by implemented communication actions; to increase administrative capacity of municipal administrations to implement projects funded under EU (IPA) Programmes.