1.1 Tourist Attractiveness

Project general objective is to diversify tourist products through cooperation in the border region and utilization of intangible heritage for tourism development - Involvement of local communities in measures for sustainable development.

The project envisages establishment of Museum of kuker masks at Kosharevo village for which the local craftsmen will create 8 traditional masks; Establishment of tourist site at Vidriste area; Provision of entertaining on site using new technologies; Advertisement of the attractions through promotional materials and 3 mobile application with guide for local traditions; and organization of Discover the Traditions events in Kosharevo and Vidriste.

Objective of the project is increasing the touristic attractiveness of Sofia and Nis.

Project activities are: 1. Restauration of Mausoleum in South Park Sofia; 2. Elaboration of a technical project for restauration of Nis Fortress; 3. Medieval Fest; 4. Conduction of study on modern marketing practices for popularization of less known tourist sites; 5. Elaboration of marketing strategy for promotion of hidden historic and cultural sites among young tourists; 6. Supply of models of the fortress and of ancient and medieval armory; 7. Promotion of South Park Mausoleum and Nis Fortress with modern technologies.

Expected results: 1. Restauration of Mausoleum in South Park Sofia; 2. Elaboration of a technical project for restauration of Nis Fortress; 3. Medieval Fest.