Tourism for seniors, 55+ experiences

Project code:CB007.2.12.056
Project call:CB007.2
Priority axis / Specific objective:1.2 Cross-Border Touristic Product:
Type of project:Soft
Project duration in months:15
Project final contract amount:101027.82 €
Project EU co-financing rate:85.00 %
Project start date:03.04.2020
Project end date:29.07.2021
Project intervention field:075 - Development and promotion of tourism services in or for SMEs
Project summary:

The main objective of the project is to increase the potential of the target group in order to meet the needs of senior tourists through creating a common and innovative tourist product for seniors’ tourists +55 and an adequate database and routes suitable for tourists + 55.

The project activities are:

  1. Conducting of a research on senior travel needs and EU best practices;
  2. Elaboration of database for senior tourism product development in Zajecar and Vidin region;
  3. Shooting of promotional movies of the new senior tourism product;
  4. Conducting of a Social media campaign;
  5. Conducting of a Workshop on senior tourism product development;
  6. Testing tour for senior tourism product;
  7. Elaborating of a strategy for senior tourism product development in Vidin-Zajecar Cross-Border region.                                                            

The expected results are:

  1. Conducted research on senior travel needs and EU best practices;
  2. Improved capacity of the target group to meet the needs of senior tourists;
  3. Established common and innovative tourism product for senior tourists + 55;
  4. Established adequate database and routes suitable for tourists + 55;
  5. Promoted tourist product for seniors + 55 via social media;
  6. Elaborated strategy for senior tourism product development in Vidin-Zajecar Cross-Border region.                                         

The target groups are tourism providers (hoteliers, restaurants, SMЕ in the field of tourism), civil sector dealing with tourism and with seniors, local authorities, tourism agencies and tour operators.

Partners

Leading partner
National Cultural House “Probuda 1908” of Gramada
PP2
Association Manifesto