Improvement of intangible cultural heritage in the cross border region

Project code:CB007.1.11.118
Project call:CB007.1
Priority axis / Specific objective:1.1 Tourist Attractiveness
Type of project:Investment
Project duration in months:18
Project final contract amount:572686.37 €
Project EU co-financing rate:85.00 %
Project start date:23.11.2016
Project end date:22.05.2018
Project intervention field:095 - Development and promotion of public cultural and heritage services
Project summary:

Project objective is the improvement of cross-border region Bulgaria - Serbia tourism attractiveness through activities supporting the development of competitive touristic destinations through cooperation, as well as contribution to the diversification of tourist products in the region.

Planned activities: Development of common strategy for tourism promotion and cultural exchange and online culture calendar; Organization of 4 cultural events for tourist attraction; Conducting an internet campaign for tourism attraction; Supply of equipment for improvement of tourism attractiveness in Mediana and Montana - outdoor stage with event equipment will be delivered in Montana, while in Mediana will be delivered equipment for conducting of culture events.

Expected results: Supplied stage and stage equipment required for encouraging and supporting enrichment and diversification of the culture calendar of Montana and Mediana. Conducted online tourist attraction campaign; Organized 2 entertainment tourist attracting events in Mediana and 2 entertainment touris attracting events in Montana. Developed common strategy for tourism promotion and cultural exchange. Online culture calendar with information on upcomming events and tourism promotion.


Leading partner
City municipality Mediјana, City of Nis
Municipal Drama Theatre Dragomir Asenov - Montana