1.3 People-To-People Networking

Project’s General Objective is “to empower local gastronomy as an integral part of sustainable tourism offer in the border communities through joint actions”. Project specific objectives are: - To raise awareness on local gastronomy as overarching factor of sustainable use of cross-border cultural heritage, contributing to OI 1.3.1; - To support promotion of common traditions thorough cross-border gastronomy events, contributing to OI 1.3.3.

Project activities are designed in order to achieve outpust in most effective and efficient way. Project implementation begins with awareness raising events in order to inform the wider audience and professionals about values and potentials of local gastronomy in Stara planina. By implementing social media campaign project will provide constant appearance toward target market. Collection of 50 most representative recipes and its further interpretation in video Cook guide and Cookbook will be presented to wider public using project promotional channels. Elaboration of Study on gastronomy as driving force for innovative tourism will improve knowledge of gastronomy and its potential usage, provide guidance and raise awareness. Cooking shows will be organized as final events and will provide possibility of inteaction of wider public with project results.

Main results are reflected in the fact that carefully designed awareness raising initiative will be coordiately implemented. Awareness raising workshops will be held, social media campaign impelmented, 50 most representative recipes of Stara planina will be elaborated, video Cook guide and Cookbook will be produced and Study on gastronomy as driving force for innovative tourism will be elaborated. As joint evens aiming at promotion and cultivation of common tradition, cooking shows will be organized.